9:30AM - 10:15AM | SESSION I

Low Cost Ways to Get the Word Out About Your Business

Kesha Dirkson, KD Enterprises

Many small business owners consider marketing equivalent to a trip to the dentist — painful, but something you have to every six months or so - whether you want to or not. The mistake most owners make when it comes to marketing is expecting an immediate and dollar-for-dollar return on advertising dollars spent. The true objective for marketing and advertising is branding and mindshare, which simply means that WHEN your target audience is ready to purchase your product - your business is the first one that comes to mind. If prospects have a positive view of your products and reputation before you call, or before they start shopping, sales become like catching fish in a barrel.

This session will teach you the proper - and least expensive methods - for ensuring that you put the right message in front of the right person at the right time.

10:30AM - 11:15AM | SESSION II

The Top 10 Habits of Successful Business Owners

Kay Hutchinson, Aiki Healing

Is your business as successful as you would like for it to be? How do your business habits compare against what other successful entrepreneurs do on a regular basis? Are you ready to master the fundamentals and take your business to the next level?

In this session, we will dissect and discuss the habits of business success like learn how to delegate and do more of it, promoting your business regularly, make business planning a part of your weekly routine, continually learn about your industry, actively participate in networking groups, give back to your community, put time for you on your calendar, and more.